The leading cause of highway…

The leading cause of highway fatalities is driver distraction. Please do not add to this serious problem by increasing billboards or approving LED boards.

A recent study involving digital billboards and driver safety was conducted by the Swedish National Road and Transport Research Institute and funded by the Swedish Transport Administration, found that drivers looked at digital billboards significantly longer than they did at other signs on the same stretch of road, with the digital signs often taking a driver’s eyes off the road for more than two seconds

There was also a major study of driver inattention, primarily involving distractions inside the car, but finding that any distraction of over two seconds is a potential cause of crashes and near crashes.

Our landscape does not need more visual pollution, clutter or lights. Advertisements do not need to be ubiquitous and impossible to ignore.

[Original Comment ID: 205268]